Content in the form of videos have become the go-to solution for marketers, teachers, and content creators in this digital extreme era. While Pictory and Synthesia are making headway for other platforms by allowing users to generate quality and interesting videos while putting in the least amount of effort. The market has brought forth ways where video content can be created with endless options. Pictory vs Synthesia.
This blog will analyze the distinguishing factors between these two market leaders and will help make a more informed decision based on their unique features, benefits, and shortcomings regarding the use of each platform.
What Are Features Pictory and Synthesia Have to Offer?
First: Pictory
Pictory is for those who wish to convert their blogposts and articles into shareable videos. It has an easy to use interface and automation tools which allows users and businesses who are not well versed in video editing to generate videos in a matter of minutes. Such users will find pleasure in the fact that Pictory is a text-to-video platform that works with minimal effort and allows integration with existing content.
Some of the distinct features provided by Pictory includes:
- Easy video creation from text
- Automated stock images and video clip library
- Automated captioning and voiceover
- Basic editing tools for visuals and text overlays
Synthesia
Synthesia mobilizes the use of AI in crafting videos of a holistic caliber through the use of virtual presenters. This is particularly useful in corporate training, product presentation, and tutorials. Instead of filming human presenters, Synthesia uses avatars to read out the content which saves on time and resources.
Key features of Synthesia include:
- AI avatars and voices
- 120+ voices in over 120 languages
- Branding videos
- Creation of localized multilingual content
Both tools seek to make the video creation task easier, however, their use cases and strengths differ slightly.
The Important Points of Comparison Between Pictory and Synthesia
Let’s examine the differences between Pictory and Synthesia in major factors such as user interface, customization, application scope, and payment options.
1. User Interface
Pictory
Creating videos out of text-based materials is effortless with Pictory, where the user interface is very straight forward. You do not need any prior experience in video editing to produce a professional-grade video. This platform is specifically catered towards digital marketers and bloggers who need to convert their written work into videos efficiently.
Synthesia
The ease of use provided by Synthesia is also effective with the drag-and-drop feature, in addition to its pre-made templates. However, one downside with this application is that more time will be needed to modify personal branding features such as avatar display, language, and company branding. With that, this platform is simple and easy to navigate with little to no technical knowledge required.
Winner: Both, depending on your intended use. Pictory’s edge lies in ease of use when creating videos with text overlays and Synthesia is superior when it comes to portraying brands through customized avatars.
2. Customization Options
Pictory
Here, there are customizable templates and a stock library available, as well as basic text overlay options. Pictory has the prerequisites for social media and marketing videos, but not for advanced features such as realistic characters or animated avatars.
Synthesia
In terms of customization, Synthesia takes the win. Videos can be tailored in great detail featuring AI presenters, voiceovers with different accents or languages, and brand-level quality. Logos can be added, along with specific voiceover tones, and it’s all very simple.
Winner: When extreme customization is required for a task, Synthesia is the go to especially for a professional or corporate audience.
3. Video Use Cases
Pictory
Pictory is perfect for repurposed content. For example a blog post can easily be converted into a short YouTube explainer video or and Instagram Reel in mere minutes. For those whose aim is to increment their social media presence or create marketing content on a limited budget, Pictory is perfect.
Best for:
- Social media content
- Blog-to-video conversion
- DIY video marketers
Synthesia
With Synthesia, powered with AI Avatars, companies looking to do product demos, training modules or multilingual presentations have their go to solution. With its language versatility, global companies can produce locally relevant content without the need to hire door voiceover artists.
Best for: Online learning and business training delivery. E-learning content. Product or Service presentations.
Winner: Pictory and Synthesia are comparable in terms of output. Nevertheless Pictory is more suited for marketing presentations, while Synthesia is ideal for formal and professional presentations.
3. Pricing.
Pictory.
Pictory provides a reasonable price point which appeals to individual users and small enterprises. Subscriptions begin at an economical $19/month which is very helpful for budget restricted content creators.
Synthesia.
Priced at $30 a month, Synthesia is marketed to large enterprises or teams that require high quality branded videos and have newer avatar features.
Winner: Pictory for affordability but, value-added features make Synthesia the winner.
5. AI Technology.
Pictory.
Using AI, Pictory’s area of specialization is turning texts into short impactful videos. However, it lacks human-like interaction or presence.
Synthesia.
Offering advanced language support, voice syntheses, and realistic avatars, Synthesia surpasses the rest in the technical sector, heavily relying on AI for professional results.
Winner: Synthesia, for their innovative and superior AI powered technology.
Which Platform Should You Choose?
Deciding between Pictory and Synthsia, depends largely on your goals and objectives.
Choose Pictory If:
- Your content includes repurposed blogs turned into videos.
- You want an uncomplicated video creation tool and do not want to spend much on it.
- Your primary focus is social media marketing or short-form content.
Choose Synthesia If:
- You make professional-corporate grade videos.
- You require global multilingual support.
- Custom avatars and a high degree of customization is required.
Final Summary
Regardless of your choice between Pictory and Synthesia, you will have a professional AI video creation tool, however, your choice should depend on intended purpose and use, any required features, and your budget. Pictory is great for quick shareable videos, but Synthesia is the winner for more professional advanced presentations and features.
Why not do some testing? Trying to use both platforms with one project might help you make a decision for your specific platform need.
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