In order to outshine your rivals, it is important to note who your organic search competitors is and how well they are performing. Let me provide you with a systematic breakdown of how to do this in the best way possible to locate and outperform your organic competitors.
Step 1: Know Who Your Key Rivals Are
Tools:
Let’s begin by focusing on your targeted competitor segmentation. Do the common practice of searching for Google based on your primary keywords; jot down the websites that are ranking top. Other than that tools like SEMrush or Ahrefs can be used to internally search a domain and tell which other domains are ranked for those keywords together with it. Thus, these tools help illustrate the state of organic search for the selected competitors.
Action Points:
- List primary keywords and the competitors keywords.
- Sear and note the top sites on Google.
- Competing domains snooping in SEMrush or Ahrefs.
Step 2: Examine Competition Analyze Targets
Tools:
- SEMrush
- Ahrefs
- Moz Keyword Explorer
With regards to your competitors list, do a check of keywords they always get high ranks for. SEMrush tools, Ahrefs and Moz Keyword Explorer assist in driving different traffic bearing keywords towards their websites. This evaluation is helpful in bringing out the keyword gaps within your site that your competitors currently enjoy.
Action Points:
- Conduct a competitor keyword analysis and pull out their most favorable keywords.
- The next step is going to concentrated on looking at the on-page SEO of the competitors.
- In terms of competition, focus on those keywords that have the highest search volumes with the least available competition.
Step 3: Evaluate Their On-Page SEO
Tools:
- Ahrefs Site Audit
- SEMrush On-Page SEO Checker
- Screaming Frog SEO Spider
Look up keywords that rank for your rivals but not for you. Their title, meta descriptions, header tags, and especially the content quality, must be examined. Tools like Ahrefs Site Audit, SEMrush On-Page SEO Checker, and Screaming Frog can assist in this task and provide insightful details.
Action Points:
- Perform a competitors’ pages site audit.
- Investigate title, meta, header tags of competitors.
- Check the international keyword competition, content posts, internal links.
Step 4: Analyze their Backlink Profile.
Tools:
- Ahrefs
- Moz Link Explorer
- The SEMrush Backlink Analytics
Search engines still give a weight on backlinks as one of the key components in Search engine optimization. Use tools, such as Ahrefs, Moz Link Explorer, and SEMrush Backlink Analytics to look into the backlinks of competition. Get the metrics of low and high-quality backlinks and look for them concerning your site.
Action Points:
- Determine the backlink sources which competitors utilize.
- Identify those backlinks that are of high quality and the sources from where they get the links.
- Plot a map of how your strategy will look like in acquiring similar backlinks.
Step 5: Monitor and Adapt
Tools:
- Google Alerts
- SEMrush Position Tracking
- Ahrefs Rank Tracker
SEO is a never-ending action. Logically maintain the use of tools such as Google Alerts to track your competitors’ publication to enhance SEO Sort or SEMrush Position Tracking to find information about the changes in positions of competitors’ websites. Adjust your approaches in Search Engine Optimization with these pieces of information.
Action Points:
- Set up Google Alerts for your competitors.
- Track your competitors’ keyword rankings regularly.
- Update your own strategies based on the competitors’ analysis.
Conclusion
If you apply the steps above, you will define your direct organic competitors and the tactics they use to thrive. Do not forget that the objective here is not only to catch up with them, but to get out in front of them. Remain vigilant. Watch what your competitors are doing and change your ways in order to get or increase your share of organic search.
8 Most Effective Ways To Drive Organic Traffic To Your Website
Standing in the middle of competition is not the solution. The SEO further is ready to be taken to higher levels. These tools and methods should be employed even now in order to outperform your rivals and increase interest in your resources.
