In Marketing, March Marketing Ideas is a peculiar month as it straddles the serene lethargy of Winter and the high-spiritedness of spring. It’s packed with opportunities for creative campaigns, be it towards seasonal engagement or capitalizing on major events such as St. Patrick’s Day. Figuring out fresh ideas month after month is no child’s play tho.
To help inspire your campaigns this March, check out these over ten exciting and actionable marketing ideas that should be effective for a small or large business.
Considerable Themes For March Marketing
There are broad themes suitable for this month that need to be tapped before focusing in on a particular campaign. Here are a few that you can consider to align your content with the month’s theme:
Change of Season (Winter to Spring): Emphasize on cleansing, Renewal or fresh beginnings.
Holidays and Events: Exploit St. Patricks Day, Women History Month and the inception of Daylight Saving Times.
Spring Cleaning: Metaphorically use purging the old to make way for the new.
Nature Returns: Emphasize on growth, flowers and sunny days ahead.
Combine these pieces and you have an interesting plan to execute for your March Marketing Campaigns. Here are some of the suggestions that you can implement:
1. Celebrate Women’s History Month
March is Women’s History Month, a time to appreciate the contributions of women throughout history and an apt time to place a campaign. The most successful companies observe Women’s History Month by engaging audiences with empowering stories through campaigns.
Ideas for campaigns
- Develop content that features women in your field who have had significant innovations.
- Run donation initiatives where a share of revenue goes towards causes associated with women.
- Conduct a guest blog post or an Instagram Live with motivational women leaders.
Example:
A national women’s day marketing campaign can draw inspiration from the efforts of iconic women and implement a product line that donates proceeds to charity at the same time. The charity can strive towards advocating for women’s rights.
Add St. Patrick’s to the mix, and you get the 17th of March. So make sure you are ready to do some social media marketing because without it, your March Marketing Plan isn’t complete.
2. Ideas for Campaigns
Promote sales through a special campaign or ‘lucky’ giveaways where customers can win prizes for limited periods. For example, “Our Gold at the end of the Rainbow” promotions could be useful.
If an event is being celebrated, change your social media pages to green for the day.
Conduct contests in which the audience shares their best shots of ‘lucky moments’ in their lives.
Example:
A cafe could introduce a special gree-themed menu such as ‘Shamrock’ shaped cookies or matcha lattes for a limited period, say, a week.
3. Tap into Spring Refresh
Spring cleaning is more than just organizing houses, it is about hitting the refresh button on people’s lives by topping up their stuff like clothes, devices, etc.
Ideas for Campaigns
Offer discounts on products that people may want to ‘upgrade’ when customers seek to replace old or outdated products.
Conduct social media organizing challenges focusing minimalistic approach afoot, such as “get the bare minimum office photograph and show us your refreshed workspace.”
Compose tips and guides on how to simplify, organize, and improve speed.
Example:
A fitness app can use ‘Spring into a healthier you’ for slashing new signups marketing towards springtime enthusiasts.
4. Collaborate With Local Events and Causes
If you are locally based, partnering with specific March Marketing Ideas events and causes can create valuable community ties. From charity walks to farmer’s markets, community orientated campaigns are the best for boosting engagement.
Campaigns ideas
You can sponsor a spring festival or host a booth that showcases your products and services.
Work with local businesses on spring-themed campaigns.
Help with planting trees or any other spring-themed charitable campaigns.
Sample:
A boutique retailer can hold a charity in-store shopping event in which part of proceeds help a certain local organization.
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5. Use Green Marketing in Campaigns
Nowhere is it clearer that spring is on the way than in March. This opens up opportunities to market green initiatives or eco-friendly products and practices. Companies with eco-friendly measures gain trust and credibility from consumers, especially Millennials and Gen Z.
Campaigns ideas
Introduce eco-friendly products, put them on display, or update your company’s website.
Create a campaign that explains how your business practices sustainability.
Give discounts as incentives for bringing in older items that can be reused.
6. Create Campaigns for Daylight Saving Time
Daylight saving time begins with the month of March Marketing Ideas, so this is a good time to capture customer attention. Use the spring excitement or complain about losing an hour of sleep to your advantage.
Campaign Ideas
Meme-kind social media caption (“What are you doing with that extra hour of daylights?).
Coupons and offers themed around light (like the one below- “Spring Forward Savings Campaign- Do Not Catch The Loss!”).
Friendly nudge for certain useful behaviors like changing batteries of smoke alarms.
Example
A furniture store can market seasonal sales that coincide with daylight savings time, such as “Everything Under The Sun Sale” where furniture such as patio sets are on sale.
7. “March Madness” Themed Campaigns
Brands who cater to the sporting audience can take advantage of March Madness. This basketball tournament that lasts for weeks captures the attention of audiences all over the US and allows brands to get creative in their advertisements.
Campaign Ideas
Create polls, brackets, and prediction contests for audience participation.
Use customers’ ability to win discounts based on the game score or result as an encouragement.
Automate Martin’s Madness events with your merchandise to spike audience interest.
Example
Snack brands can launch “snack packs” at a price less than the sum of the individual items for fans of chips, popcorn, and soda.
8. Create Content That Inspires and Uplifts During Different Seasons
People associate Spring with positivity, renewal, and hope. Use this theme to create quality content that can connect with your audience.
Campaign Ideas
Publish inspiring blog articles or motivational email newsletters such as, “How to Refresh Your Routine This Spring.”
Incorporate spring elements in photoshoots or video ads to increase engagement.
Develop TikTok and Instagram Reels campaign ideas centered around themes of growing, planting, or blossoming.
Illustration
A skincare beauty brand can create content around skincare routines that help one achieve glowing skin during sunny days.
9. Spring product bundles
Product bundles that are specifically designed for the season can increase sales. Customers appreciate the feeling of getting an amazing deal, so now’s the time to bundle products for cost-effective campaigns.
Campaign Ideas
Develop concept bundles such as “Spring Starter Pack” or “Fresh Start Essentials.”
Create spring themed playful packaging for spring products.
Provide discounts on bundles that are set to be used in the months ahead.
10. Make Use of Challenges Based Around User-Generated Content
Engage with your audience! User generated content engagement can go viral on different social media platforms and help expand your audience base.
Campaign ideas
Motivate your audience to submit images or stories inspired by your brand that are motivated by the spring season.
Inspire customers to submit their best themed submissions with prizes or shoutouts in different categories.
Track campaign progress and foster a unified gallery by utilizing a campaign specific custom hashtag.
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Spring Forward with Inspired Marketing
As March Marketing Ideas inspiration goes, the month of March is famous for motivation and creativity so be ready to jump on any marketing opportunity comes your way. If your brand creates themed campaigns for events like St. Patrick’s Day or Women’s History Month, coupled with user generated content, your brand can leave an impression all month long.
What marketing ideas do you want to try first? Let us know in the comments below, or customize them to best fit your brand. And don’t forget to start planning early so you can keep enjoying the creative process.
