10 Link Builders Share Strategies That Work in 2025

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Written by Group Buy Seo Tools

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Are you planning on winning Search Engine Optimization strategies in 2025 and beyond? You probably have already figured out that link building is the best way to generate organic traffic. But here’s the thing—old tactics are over, and new advanced ones are replacing them!

We approached 10 of the world’s specialists in link-building to know what information they are currently using. These are definitely not random pieces of advice, they are practical steps that have been working for years and will work tomorrow as well because they are ahead of the competition.

In case you are looking for a guide that will help you generate traffic to your website helping you outrank your competition and strengthen your domains authority, then look no further because this is the guide that you should be reading.

SEO trends are more rapidly changing than we ever thought possible! The algorithms used by Google prioritize content that is relevant, high-quality, and most importantly appears human — and links still remain highly prioritised.

But here’s the most important point that you should note, mass emailing and using aggressive techniques will never succeed now. What successful link builders are now doing is focusing on value and relationships. Cold email outreach? Over! Template emails? Over!

Wonder what tools are effective now? Read the rest of the article to find out the approaches that professionals are using to create backlinks that are permanent and effective.

Collaborative Content Creation

Collaboration is always a subtask that should be the number one undertaking – says Anna Peterson (SEO consultant). Getting other professionals to join you and co-write blog posts, white papers, or similar reports generate backlinks.

Here’s what she does:

Contact specialists of related fields.

Suggest a collaborative effort, such as Congressional Quarterly’s “The Ultimate 2025 Linked Building Report,” or “Where is e-Commerce market growth headed?”

Exchange each other’s promotional obligations so that two comes out on top!

Anna emphasizes that, “It’s not cutting corners and acquiring as many backlinks as you can. It’s about generating excitement and building solid relationships that could yield returns even after a lifetime!”

How to do this:

Collaborate with Leading brand-name experts in discussion to build a project.

New universal trend why share in hundreds of potential sites – reaching out to sharing of ideas. Creating projects that supports sharing of millions of potential hopes.

“It cuts down on the labor required to find new clients, allowing us to focus on how to personalize each outreach,” says Alex.

Pitch 100 emails instead of one generic 10 times better excuse.

Pro tip: Using Software normalizer like Pitchbox or Respona shifts your focus towards link outreach.

These are very impressive, don’t you think?

A better cut, build a better link around the brand and do let it go unnoticed.

Referring to previous chapter Ashitsra recommend recruiting brand mentions as that’s how massive your followers are:

A draft formulated, pitch strategies on tools like Ahrefs or Mention.

This is how I interpret that, simply send a casual mail to the author, expressing gratitude and providing a friendly suggestion for a backlink.

“As a niche SEO client, one of the most cost-effective strategies in modern link building that I’ve been involved with is the conversion of unlinked mentions into links!”

Data is adored by people as well as Google. James Richards, a professional data SEO, claims that original empirical data or researches and surveys are a magnet for backlinks from the industry bloggers, journalists and the influencers.

“Your content must be the content not just the commentary, the James stresses.” Invest resources in making reports and studies that the others will be compelled to want to quote.’

He recalls that one linkable asset that he put produced over 50 cites of his link in other blogs in just two weeks. Yes it is labor intensive—but the return on that investment? Huge!

With links coming to you, why apply for links? Suggests Sarah Lopez, founder of contentimpact, reverse outreach should be done.

It goes like that:

Create and distribute useful and linkable pieces of content such as infographics, template libraries, and interactive widgets.

“As Sarah puts it, we focus on what she terms discoverability,” One does not have to sell anything when right people will come across it.

Optimizing the existing links can be a solution, so you may not have to create new backlinks. In fact, Chris Taylor believes in performing a thorough internal link audit.

“Fix broken links, optimize anchor text, and interlink relevant pages – it costs nothing and it is efficient,” he states.

Interesting news:

Using internal link building efforts only, Chris increased one of his clients organic traffic by 38% in a period of only three months.

Communities and Forums . Niche

The times of link trading in irrelevant directories are long gone. What does Jessica Tran do? Ger right within the target niche communities such as Reddit, slack groups, and etc. This is what she is all about.

“Help first, pitch later,” says Jessica. By providing smart insights, she captures the attention and trust of community leaders and earns strategically positioned backlinks within discussion threads and resources pages.

HARO for the Win

According to Jeremy Clark, Help A Reporter Out (HARO) is a powerful tool, though few people use it. Bringing together journalists and experts makes HARO a good fit for placing links on legitimate media sources. Jeremy’s approach is:

Register on HARO and track requests on a daily basis.

Backlinks of great domain relevance will start to come through.

“One HARO backlink can give a percentage of your authority and traffic,” Jeremy adds while smiling.

Local Sponsorship for SMBs

For businesses that operate in a specific geographical area, don’t forget to tap into sponsorships around you, Be it event sponsorships, charitable donations or even school relationships, these actions create backlinks from highly authoritative regional websites.

Great as you are, getting a backlink from the most circulated newspaper in town could prove to be better than getting one from some random town blog however,” says Chloe Lin, a regional specialized SEO.

This method is dated but still useful and Zane Michaels, an SEO strategist has great faith in it. Here’s how he goes about it:

Utilize Ahrefs to locate the sites and see the relevant content to receive the credit together with the aiding websites.

Find the relevant content that you own that could fit right into this location.

Get in touch to as for it to be used to replace the resource!

Soon enough website owners will be thanking you the chances of broken links who wouldn’t want broken links to lower their page rank?”

Now you have armed yourself with these 10 techniques, start to put them into practice and achieving results that will do all the talking. And keep in mind successful link building is not about quantity its about quality, connections and accuracy.

Begin with the minimum, be keen to see how slowly you start climbing the rankings watching every progress and make sense of what you saw.

And in the event that you are prepared to elevate your SEO to the next stage, we have something for you

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